top of page
Search


Is sugar/carb addiction real? The truth behind the cravings
Research shows that sugar and refined carbs trigger the brain's reward system similarly to drugs like cocaine and alcohol, releasing dopamine and creating cravings. Yet, unlike substance addictions, sugar is everywhere, socially acceptable, and widespread in our diets (since all carbs break down into glucose). Bitten Jonsson's research reveals a hard truth: for true sugar/carb addicts, abstinence is the only effective solution.
3 days ago2 min read
19


A new image, the same passion
we're excited to share a new chapter in our journey—one that more clearly reflects the heart of what we do and how we help.
Apr 231 min read
2


Is LDL Cholesterol Really the Bad Guy? New Research Challenges Decades of Heart Disease Advice. PART 2
While this research provides valuable insights into the relationship between LDL-C and coronary artery disease, there are significant gaps in how we interpret these results
Apr 143 min read
3
bottom of page